Berry Brains
When earlier humans roamed the earth we got pretty good at pattern detection as it relates to berries. We'd quickly learn which ones would provide a quick snack, and which ones would not.

Despite being in a much safer environment, modern humans treat brands in much the same way. As we get older, we grab the familiar logo over the strange new offerings.

Our berry brains are still in full-effect, protecting us from the dangers in a world that is filled with excessive choice. But maybe when we recognize what's going on, we are given an entirely new kind of choice.
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