Most of the work we set out to create doesn't require to be liked by everyone. Uber and Disney need to be liked by everyone to succeed, but that thing you're making for a small group, to support a small team, does not. In fact, by being unliked by the audience you are not engaging with gives you the permission to focus on the people who care.

And how about you?

Maybe in a world where you are liked by everyone, you silently walk on eggshells to maintain that status. Maybe it's a true gift to be unliked by someone. To be given the permission to only care about opinions the people who really see you.
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