Unlimited Candy
If I give you half of my Twix, I have less. Sure, I can buy another one, but it'll cost me something.

Digital goods don't quite work this way - copying bits is practically free. On one hand, you have traditional gatekeepers that use a model of scarcity where it doesn't exist (see ebook publishing). And on the other hand you have consumers that aren't willing to pay for something they know isn't scarce (see gems on the newest mobile game).

Maybe in a world where scarcity isn't the constraint, we need to evaluate where the value lives, and who we're willing to pay for it.
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